To understand the story behind the Fear X'D logo is to understand the why of the brand.

We chose the butterfly as the mascot for the logo, because the butterfly is all about transformation. What starts out as a belly-dragging caterpillar doomed to an existence of slow and sluggish meandering, ends in a complete transformation into a colorful and bouncy butterfly soaring happily in the wind.

Our version of the butterfly is somewhat modern-looking. Its antennae are red because its traditionally the color of passion, excitement, and courage.

If you look twice, you might notice a figure with its arms raised in the symbol of triumph. You may also notice the "Y" shape emerging from the center of the image, formed by the wings and antennae. This symbolizes that the brands why is at the center of what drives us.

Transformation and triumph! ...that's what's up with the logo.